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Brits’ Google Search Results Show Shocking Insomnia Trends

written by / November 15, 2021
The UK Insomnia Trends

Google search lookup reveals terrible sleepless trends among the UK population. According to the available data, the most stressful time of the day for the British is 4:44 am! More precisely, this is the moment when most insomniacs run stress- and anxiety-related searches for symptoms on the Internet.

Furthermore, Google search trends also indicate that in the UK, the question ‘How to sleep fast’ is researched 6,700 times per month on average, predominantly in early morning hours between 1 and 4 am.  

Given that the number of searches for this question was over 2,500 in January 2019, it’s evident that the search volumes linked to similar matters have increased massively following the coronavirus outbreak. 

Unfortunately, this is not the only effect COVID-19 has had on the sleep quality of UK citizens. Surveys show that more and more people in the country are experiencing trouble sleeping throughout the night. 

For example, according to a survey involving 2,000 participants, one in ten individuals said they’d never slept through the whole night, and 1 in 5 struggled to sleep every single night!

What’s even more disconcerting is the fact that, on average, British people reported having only three good nights of sleep a week. Unsurprisingly, when asked about the reasons, a whopping 43% listed stress-related insomnia

In an attempt to treat these, the British Google searched for specific sleep-aiding molecules like antihistamines—Nytol—which hit 387,600 searches over the course of a single year. 

However, the most Googled sleep supplement was melatonin, with searches reaching a record of 1.28 million. Of the benzodiazepines, Nitrazepam was the most researched drug, with 63,600 recorded searches.

Marija Kovachevska is a content writer at, Biochemist and Activist. After obtaining her BSc in Biochemistry and Physiology she changed her microscope for content research tools and continued researching in the fields of Medicine, Biology, and Communication. Her insatiable curiosity flare drove her to become a “content scientist writer” as she likes to say. Reality fascinates her and facts and statistics are a must-have feature in her articles. Fluent in English and French, she is a volunteer and communication associate for several non-profit organizations. French culture and handcrafting are her passion, but in her free time, she indulges in long walks and traveling, or as she likes to say “experiencing the inexperienced.”

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