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RV Sales Soar During COVID-19 Pandemic

written by / April 21, 2021
RV Sales Soar During COVID-19 Pandemic

Although the travel and tourism industry is barely scraping through the pandemic, there’s one segment of it that is alive and well — the recreational vehicle business. 

The need for social distancing and a healthier lifestyle provoked the big “comeback of RVs.” Post-lockdown, their sales skyrocketed with no indications of slowing down a year into the pandemic.

It was somewhat predictable that restrictive measures would renew people’s interest in connecting with nature through outdoor activities, but no one could’ve predicted the extent of this desire. 

Indeed, Airstream sales figures in 2020 reached $2.73 billion, surpassing expert projections. 

After the initial stay-at-home era drop of 30%, Airstream purchases went through the roof, marking a 36% increase compared to 2019. This, in turn, pumped up sales in satellite industries such as RV mattresses and camping equipment.

Last year 39% of Americans planned to use their RVs more than usual. Most packed their well-being props, camping pillows, books, etc., and left the corona-infected city streets to head out for some fresh air.

This year, the RV Industry Association expects some 46 million campers to do the same!

Robert Martin, the president and CEO of Thor — the maker of Airstream — reveals that they are increasing production to meet the demands for 2021 and beyond. 

And the interest for Airstreams is considerable despite the higher price range of 39,000–$117,000

Furthermore, Thor’s chief executive believes that millennials are starting to share the same passion for RV vacations as boomers. He’s also convinced that they won’t be ditching RV’s unmatched independence and comfort once flying becomes safe again.

Marathon Coach also marked an increase in RV sales — yet another indication that vacationers fight the pandemic, and the stress that goes along with it, in the great outdoors.

Marija Kovachevska is a content writer at LoudCloudHealth.com, Biochemist and Activist. After obtaining her BSc in Biochemistry and Physiology she changed her microscope for content research tools and continued researching in the fields of Medicine, Biology, and Communication. Her insatiable curiosity flare drove her to become a “content scientist writer” as she likes to say. Reality fascinates her and facts and statistics are a must-have feature in her articles. Fluent in English and French, she is a volunteer and communication associate for several non-profit organizations. French culture and handcrafting are her passion, but in her free time, she indulges in long walks and traveling, or as she likes to say “experiencing the inexperienced.”