RV Sales Soar During COVID-19 Pandemic
written by/ April 21, 2021
Although the travel and tourism industry is barely scraping through the pandemic, there’s one segment of it that is alive and well — the recreational vehicle business.
The need for social distancing and a healthier lifestyle provoked the big “comeback of RVs.” Post-lockdown, their sales skyrocketed with no indications of slowing down a year into the pandemic.
It was somewhat predictable that restrictive measures would renew people’s interest in connecting with nature through outdoor activities, but no one could’ve predicted the extent of this desire.
Indeed, Airstream sales figures in 2020 reached $2.73 billion, surpassing expert projections.
After the initial stay-at-home era drop of 30%, Airstream purchases went through the roof, marking a 36% increase compared to 2019. This, in turn, pumped up sales in satellite industries such as RV mattresses and camping equipment.
Last year 39% of Americans planned to use their RVs more than usual. Most packed their well-being props, camping pillows, books, etc., and left the corona-infected city streets to head out for some fresh air.
This year, the RV Industry Association expects some 46 million campers to do the same!
Robert Martin, the president and CEO of Thor — the maker of Airstream — reveals that they are increasing production to meet the demands for 2021 and beyond.
And the interest for Airstreams is considerable despite the higher price range of 39,000–$117,000.
Furthermore, Thor’s chief executive believes that millennials are starting to share the same passion for RV vacations as boomers. He’s also convinced that they won’t be ditching RV’s unmatched independence and comfort once flying becomes safe again.
Marathon Coach also marked an increase in RV sales — yet another indication that vacationers fight the pandemic, and the stress that goes along with it, in the great outdoors.