31 Beauty Industry Statistics for a Fabulous 2024

written by / January 18, 2022

The beauty industry plays a significant role in people’s lives. Women and men around the globe want to look and feel good, and cosmetics are one of the many ways to achieve this. Because of this, it’s important to know the recent beauty industry statistics, its facts and trends, in order to stay informed and educated.

With the influence of social media today, the cosmetic industry has seen even greater growth. People can easily follow trends and stay up to date, while cosmetic brands can market their products.

Keep reading to find out more about the latest beauty trends, cosmetic market, skincare market, global beauty care, and much more.

The Top 10 Most Fascinating Health and Beauty Industry Statistics 

  • The global organic beauty product market is projected to reach over $22 billion by 2024.
  • At least 96% of beauty brands have a social media account.
  • 63% of consumers have more trust in brands that have an Instagram account.
  • Skincare is the second-largest branch of the beauty industry, with more than 23% of its revenue.
  • 1 out of 4 consumers would like their preferred skincare brands to be eco-friendly.
  • Teenagers spend approximately $44 billion a year on beauty products.
  • The most expensive skincare product in the world is La Crème de la Mer’s Crème Régénération Intense, which costs $2,400 for 16.5 oz.
  • In 2018, 20% of natural cosmetics were sold through a wholesaler or distributor, according to beauty supply industry statistics
  • Approximately 70% of consumers prefer to recommend cosmetics brands if they provide a good loyalty program.
  • In 2015, Sephora had over $5 million in revenue per store.

Social Media and Beauty Industry Statistics

Beauty Industry Statistics - Featured

Let’s take a look at the connection between the beauty industry and social media platforms like Instagram. 

1. More than 80% of women think that social media is responsible for new trends.

(Franchise Help)

Throughout history, trends have been set by the famous and influential. Each generation remembers a unique trend, like Jackie O’s suits or the “Rachel” hairstyle from Friends. However, nowadays regular people can be trendsetters, as well, with the help of social media.

2. At least 96% of beauty brands have a social media account.

(Talk Walker)

Most often that’s Instagram, but other social networks aren’t neglected either. Today, beauty industry trends and shopping habits are a bit different, and e-commerce and social media are evolving hand-in-hand. Additionally, new sales channels and business models are evolving and growing.

3. 63% of consumers have more trust in brands that have an Instagram account.


Additionally, more than half of consumers will be more interested in a product if they see a Facebook ad about it. People have more trust in brands that are present on social media and actively engage with their audience, as these latest cosmetic industry trends show.

4. Nearly 60% of teenagers follow their favorite beauty brands on social media platforms.

(Stella Rising)

Today’s teenagers have grown up with social media, so it’s no wonder 62% of them also research beauty products online before buying them. They turn to online reviews and seek beauty inspiration or new trends on the internet. In addition to this, almost half of them post about brands online.

5. According to the beauty industry statistics from 2019, MAC Cosmetics is the most-followed Instagram beauty brand, with 22.6 million followers.


Instagram gives beauty brands the chance to connect with their audience. Through millions of images and posts, online influencers who promote brands greatly help beauty brands build better connections with their customers. Right behind MAC, there’s Kylie Cosmetics with over 21 million followers, Anastasia Beverly Hills with 19 million, Calvin Klein and Sephora with 18 million, and NYX Professional Makeup with 14 million followers.

Skincare Facts and Statistics

In this section, we’ll be exploring skincare and its relationship with the beauty industry. 

6. Skincare is the second-largest branch of the beauty industry, with more than 23% of its revenue.

(Franchise Help)

First place goes to hair care, with 24% of the industry’s revenue. The skincare industry is rapidly growing thanks to greater awareness of the significance of skincare. Men specifically have become more aware of this importance, and the market for men’s skincare is a major part of this increase.

7. Cosmetic industry statistics show that 92% of buyers would be more loyal to a brand if it supported environmental or social causes.


Nowadays, Americans are aware that their money can have a major impact on the future when it comes to social and environmental issues. The US population expects cosmetic companies to share their desire to improve the world and support important causes.

8. 1 out of 4 consumers would like their preferred skincare brands to be eco-friendly.

(We Are Social)

Recent skincare trends show that consumers are becoming aware of their actions and want the brands they’re using to be aware, as well. The same research has found that consumers are more likely to buy skincare products online if they knew the company cared about the environment.

9. Approximately 83% of Generation Z purchases organic and natural skincare products.

(Stella Rising)

We believe that the cosmetic industry statistics for 2022 will also find that today’s teenagers don’t want their skincare to be tested on animals. Additionally, they want their products to be made from botanically derived ingredients that are water-efficient, and they prefer companies that can make honest “free from” claims.

10. Almost 40% of the world’s skincare launches in 2018 happened in the United Kingdom.


The US came second, with 25%, while France took third place with only 15% of the year’s new product launches. The main target of these cosmetic launches was the skin biome.

11. According to new skincare trends, men in the United States spent $6.9 billion on grooming products.


The sale of men’s skincare products alone rose by more than 10% in the same year. The sale of these products has outgrown all other categories of men’s grooming products, including hair care, bath and shower, and deodorant.

12. Teenagers spend approximately $44 billion a year on beauty products.

(Stella Rising)

They are by far the most socially progressive generation. Since their whole lives have been influenced by social media, skincare industry trends show that they’re under constant pressure to look perfect and keep up with the latest fads. As a result, they’re willing to spend more on skincare and beauty products.

13. Throughout her life, the average woman will spend over $225,000 on skincare alone.


The majority of people aren’t conscious about how much they spend on skincare in even a year, let alone their lifetimes. An average woman spends $300 over the course of a month. This adds up to almost $4,000 per year, as the skincare statistics have shown, which can leave a notable hole in a person’s bank account.

14. An astounding two-thirds of men in the US claim they use facial skincare.


It comes as no surprise that 95% of them use deodorant, and close to 90% use body cleansing products. However, research has found that men have started taking care of their skin, as well. The research has also discovered that the use of skincare products in men aged 18–44 has risen to almost 90%.

15. Beauty industry statistics report that 70% of men use sun protection skincare.


Personal-care products for men have evolved and grown beyond traditional grooming products, as we can see in the latest deodorants, shaving creams, and razors. Nowadays, a man’s skincare regime includes everything from anti-aging skincare and sunscreen to makeup.

16. The most expensive skincare product in the world is La Crème de la Mer’s Crème Régénération Intense, which costs $2,400 for 16.5 oz.

(Vogue, La Mer)

This intense regeneration cream, as the skincare facts claim, is made of a mixture of nutrients and natural elements that are supposed to smooth the facial features of the user and leave the skin rejuvenated and soothed. This ultra-luxurious brand also offers a miracle formula. Right behind this moisturizer is a night detoxifying elixir by La Prairie. The Élixir Cellulaire de Nuit costs $1,225 for 20 ml.

Beauty Statistics and Facts

Here, we’ll be discussing the beauty industry trends within that industry. 

17. Approximately 70% of consumers prefer to recommend cosmetics brands if they provide a good loyalty program.


These programs play a significant role in the relationship between consumers and brands. Additionally, 77% of consumers claim that loyalty programs effectively make them remain loyal to a brand. What’s more, over 60% of them modify their spending to maximize the benefits of the loyalty programs they follow.

18. As the cosmetic trends show, 77% of consumers stay loyal to their favorite brands for more than a decade.


Despite being pretty young, over 60% of millennial consumers have developed relationships with their favorite brands, already lasting for a couple of years. Research shows that millennials often make special efforts to buy these products once they’re satisfied with the service and product quality.

19. Makeup is the beauty industry’s most profitable branch, with over $8 billion in makeup sales, according to beauty industry analysis.

(NPD Group)

Compared to skincare’s $5.6 billion in the same year, we can confidently say that makeup brings in a high portion of the beauty industry’s revenue. The foundation and eyeshadow categories have particularly helped this growth.

20. In 2019, the fragrance branch of the beauty industry had a value of over $43.9 billion.


The fragrance and perfume market also plays a big role in the overall beauty industry’s revenue. According to the beauty facts, the rise in awareness of the therapeutic power that scent offers has increased the growth of this market.

21. In 2015, Sephora had over $5 million in revenue per store, earning the title of the leading beauty retailer for the year.

(Statista, Storefront Magazine)

The secret to the company’s success is staying close to clients through Sephora Studio. Additionally, it has online and mobile platforms for its most loyal customers. Sephora also offers beauty classes and has beauty hubs where its customers can virtually try any product out in augmented reality.

22. Beauty industry trends for 2020 report that the industry has over a million employees.

(Franchise Help)

Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014—and growing. There were also over 110,000 manicurists and pedicurists, and more than 55,000 skincare specialists.

23. Close to 56% of male consumers use some sort of makeup.


The majority of men stated that they used BB cream, concealer, or foundation at least once in a year. In addition, according to the global cosmetic market, close to 40% of adults between the ages of 18 and 22 would like to see cosmetic products that are gender-neutral.

24. More than 50% of people want beauty products to reflect their age in a positive way.


51% of consumers also don’t want to see photoshopped ads—they want the product to show all the flaws that a normal, healthy body has: wrinkles, cellulite, gray hair, tooth gaps, scars, and so on. Consumers who support the new cosmetic trends also want to see all body sizes, skin colors, and genders in the marketing targeted at them.

25. Close to 70% of the carbon emissions caused by the beauty industry could be cut with reusable packaging.


Cosmetic companies are producing more than 120 billion units of cosmetic packaging, most of which are for single use only. These empty packages are usually too small to be recycled, so they end up littering our environment. The goal is to have more reusable products.

Organic Skincare Industry Statistics

In this section, we’ll be looking at the organic sector of the beauty industry. 

26. Approximately 70% of US consumers aged 18–29 would rather use natural, organic cosmetics.


Natural beauty products are supposed to support natural skin functions since they’re made only from natural ingredients that are beneficial to the skin. A certifying body or organization must classify a product as organic after reviewing the production process and packaging of the product.

27. It’s estimated that by 2024, the global organic beauty product market will be worth over $22 billion.


Organic skincare market trends predict impressive growth for this branch of the beauty industry. Skincare is a vital part of caring for oneself. The constant developments and innovations in the industry make it easier and easier to have great skin.

28. In 2018, 20% of natural cosmetics were sold through a wholesaler or distributor.

(Formula Botanica)

What’s more, online retail in 2016 was estimated to reach almost $2 billion. This is definitely a consumer’s favorite way to shop for natural beauty products.

Fascinating Historical Beauty and Skincare Industry Statistics and Facts

Let’s take a moment to find out more about beauty and skincare in history. 

29. Cosmetics were an essential part of the ancient Egyptians’ hygiene routine.


They used various creams and pills to protect their skin against the sun and wind, and they even included perfumes made from natural oils in their religious rituals. These creams and pills may even have included ways to stop allergies from showing on the skin. 

30. Having a tan in the 18th century was a severe beauty faux pas.


Even though this period was known as the “Golden Age of Spain,” being tan was heavily frowned upon, as the skincare trends from the time show. The ideal, flawless porcelain complexion was achieved with thick layers of white powder that were combined with oil or wax to stick to the skin.

31. Sun exposure and tanning only became popular in the 1920s. 

(Beauty Heaven)

More than 80% of skin aging is caused by the sun. That’s why it’s important to use sunscreen even if you aren’t at the beach. The popularity of trying to get a tan began a century ago, when Coco Chanel accidentally got sunburnt on a yacht. Also, keep in mind that if you’re sleep-deprived, your skin won’t recover well even if you’re using high-quality cosmetic products.

Bottom Line

It doesn’t matter if beauty is only in the eye of the beholder; every person wants to be the most beautiful version of themself. These beauty industry statistics for 2022 are here to enlighten every beauty enthusiast and show how their desire for beauty is making this industry thrive.

With the rise of new trends and technological advancements, this is definitely the most popular industry in today’s society, and it’s certain that it will only grow. However, don’t forget that cosmetic products can’t replace a healthy lifestyle, including a good night’s sleep, healthy diet, and regular physical activity.


How much is the beauty industry worth?

The beauty industry is on the constant rise, and right now it’s worth is over $532 billion. YouTube vloggers, bloggers, and Instagram influencers have changed the way in which potential customers discover new brands, thus changing traditional marketing for good.

(Business Insider)

How big is the beauty industry?

It’s estimated that with its current pace of growth, the beauty industry will be worth $716.6 billion by 2025. The popularity of natural and organic personal care (NOPC) products is growing. Anti-aging and men’s grooming products are also important factors for the industry’s growth. What’s more, as augmented reality (AR) also develops, it becomes easier for people to test out products before buying them.

(PR Newswire)

How much is the beauty industry worth in 2019 in the US?

The ever-growing beauty industry is worth over $17 million in the US alone. It’s estimated that it will grow by 3.5% every year. When comparing these numbers to the worldwide beauty industry, it’s clear that the US contributes a large portion of the overall revenue.


What does the beauty industry consist of?

The beauty industry’s main products are makeup and skincare, followed by deodorants, perfumes, and toiletries. The main corporations in the US that control the industry are Procter & Gamble, L‘Oréal, the Estée Lauder Companies, Unilever, and Shiseido.


Is the cosmetology industry growing?

The cosmetology industry is comprised of beauty professionals who are responsible for beautifying their customers. From spas and nail salons to hairstylists and makeup artists, this industry was worth more than $46 billion in 2012 alone. As the beauty industry grows, so too does the cosmetology industry.


How big is the cosmetic industry?

According to beauty industry statistics, the global makeup industry is expected to be worth $85 million by 2024. One of the biggest makeup manufacturers in the United States is L’Oréal, followed by Estée Lauder. L’Oréal’s main products are makeup, haircare, skincare, hair color, and perfumes.